The Duke and Duchess of Cambridge are renowned for their support in changing perceptions of mental health within the UK, and across the globe. Each year, the pair show their support for Mental Health Week by raising its profile and sharing their own experiences with the condition. For example, last year William, backed by numerous footballing legends, launched the Heads Together campaign, which aimed to get fans of the sport talking about their mental health.
It saw games across the country start one minute later than planned in a bid to get football supporters to open up.
But previous to that, the Cambridges were both praised for helping bring about a “landmark moment” in mental health treatment.
Their achievements were highly commended by charity Mind.
According to the Sunday Express in 2016, Paul Farmer – head of Mind, said the couple were key in promoting greater awareness and understanding of mental health.
At the time, the Duchess demanded the “taboo” of mental health to be crushed.
She also urged for fresh help to be given to an “entire generation of children”.
Her comments were key to altering perceptions at the time, Mr Farmer said.
He said: “They have a real interest and a commendable long term commitment to mental health.
Prince William took part in a discussion with some of football’s biggest characters during the promotional campaign.
He chatted to the likes of England manager Gareth Southgate, Peter Crouch, Thierry Henry, Danny Rose and Jermaine Jenas, with BBC’s Dan Walker on hand to lead the talk.
Alongside an image of the group, Prince William wrote on Instagram: “We’ve got to be able to relax a little bit and talk about our emotions.
“We’re not all robots.”